Full Stack Course in Digital Marketing with AI

Duration: 10 Months

Level: Beginner to Advanced

Mode: Online / Offline / Hybrid

Language: Hindi + English

Approach: Theory + Practical + Live Projects + AI Tools

Target Audience: Students, Graduates, Working Professionals, Entrepreneurs & Freelancers

Prerequisite: No technical background required

Course Structure

10 Months → 40 Weeks → 10 Major Modules → 25+ Projects → 100+ AI Marketing Prompts → 1 Capstone Business Campaign

MONTH 1 — Digital Marketing & AI Foundations

Module 1: Introduction to Digital Marketing

• What is Digital Marketing?
• Traditional vs Digital Marketing
• Digital Marketing ecosystem
• Digital marketing channels
• Organic vs Paid Marketing
• B2B, B2C and D2C marketing
• Customer journey
• Marketing funnel
• Awareness
• Consideration
• Conversion
• Retention
• Customer lifecycle
• Digital marketing KPIs
• Career opportunities
• Digital marketing job roles
• Freelancing
• Agency model
• In-house marketing

Module 2: Marketing Strategy

• Market research
• Industry research
• Competitor research
• Target audience
• Customer persona
• Buyer persona
• Customer pain points
• USP
• Value proposition
• Positioning
• SWOT analysis
• Marketing objectives
• Marketing strategy
• Marketing plan

Module 3: AI for Digital Marketers

• Introduction to Generative AI
• LLM fundamentals
• ChatGPT
• Google Gemini
• Claude
• Perplexity
• AI research
• AI brainstorming
• AI market research
• AI competitor analysis
• AI customer persona
• AI marketing strategy

Practical Project

AI-Powered Digital Marketing Strategy for a Real Business

MONTH 2 — WordPress & Website Development

Module 4: Website Development

WordPress

• Domain & hosting
• DNS basics
• WordPress installation
• Dashboard
• Pages
• Posts
• Categories
• Tags
• Media
• Users
• Themes
• Plugins

Website Development

• Website architecture
• Homepage
• About page
• Services
• Products
• Contact
• Blog
• Header
• Footer
• Navigation
• CTA
• Forms
• Mobile responsive design

Elementor

• Elementor interface
• Sections
• Containers
• Widgets
• Responsive design
• Landing pages
• Headers
• Footers
• Templates

Business Website

• Lead generation website
• Service website
• Portfolio website
• E-commerce website
• Product page
• Payment integration
• WhatsApp integration
• Contact forms

AI Website Development

• AI website planning
• AI website copy
• AI landing-page copy
• AI CTA generation
• AI HTML/CSS assistance
• AI image generation
• AI website audit

Project

Build a Complete Business Website

MONTH 3 — SEO & AI SEO

Module 5: Search Engine Optimization

SEO Fundamentals

• What is SEO?
• How search engines work
• SERP
• Search ranking
• Search intent
• SEO ranking factors
• White Hat SEO
• Black Hat SEO
• Types of SEO

Keyword Research

• Short-tail keywords
• Long-tail keywords
• Informational keywords
• Commercial keywords
• Transactional keywords
• Search volume
• Keyword difficulty
• Search intent
• Competitor keywords

SEO Tools

• Google Keyword Planner
• Google Trends
• Google Search Console
• Google Analytics
• Ubersuggest
• SEMrush
• Ahrefs
• Screaming Frog

On-Page SEO

• SEO title
• Meta description
• H1-H6
• URL optimization
• Image SEO
• Alt text
• Internal linking
• External linking
• Content optimization
• Featured snippets
• Schema

Technical SEO

• Crawlability
• Indexing
• Robots.txt
• Sitemap
• Canonical tags
• Redirects
• 404
• Broken links
• Page speed
• Core Web Vitals
• Mobile SEO
• HTTPS
• Structured data

Off-Page SEO

• Backlinks
• Link building
• Guest posting
• Digital PR
• Citations
• Competitor backlink analysis

AI SEO

• AI keyword research
• AI keyword clustering
• AI content briefs
• AI content optimization
• AI SEO audit
• Content gap analysis
• Semantic SEO
• Topical authority
• Entity SEO
• AI search visibility
• Answer Engine Optimization
• Generative Engine Optimization

Project

Complete SEO Audit + 90-Day SEO Strategy

MONTH 4 — Social Media Marketing

Module 6: Social Media Marketing

Social Media Strategy

• Social media fundamentals
• Platform selection
• Audience research
• Content strategy
• Content pillars
• Content calendar
• Organic marketing
• Community building
• Engagement strategy

Facebook

• Facebook Page
• Meta Business Suite
• Facebook content
• Reels
• Stories
• Groups
• Community management

Instagram

• Profile optimization
• Instagram SEO
• Reels
• Stories
• Carousel
• Hashtags
• Engagement
• Influencer marketing

LinkedIn

• Profile optimization
• Personal branding
• Company pages
• B2B marketing
• LinkedIn content
• Lead generation
• LinkedIn outreach

YouTube

• Channel setup
• YouTube SEO
• Video titles
• Descriptions
• Thumbnails
• Shorts
• Content strategy
• Analytics

X / Pinterest / WhatsApp

• Platform fundamentals
• Content strategy
• Audience building
• Engagement

Project

Build a 30-Day Multi-Platform Social Media Campaign

MONTH 5 — AI Content Creation

This becomes one of the major differentiators of your course.

Module 7: AI Content Marketing

AI Copywriting

• Marketing copy
• Blog writing
• Ad copy
• Social captions
• Product descriptions
• Email copy
• Landing-page copy
• Headlines
• CTAs
• Storytelling

Prompt Engineering

• Prompt fundamentals
• Role prompting
• Context
• Constraints
• Few-shot prompting
• Structured outputs
• Marketing prompts
• SEO prompts
• Advertising prompts
• Social media prompts
• Research prompts
• Analytics prompts

AI Image Generation

• AI image fundamentals
• Text-to-image
• Marketing creatives
• Product images
• Posters
• Social media graphics
• Ad creatives
• Thumbnails

AI Video

• AI video generation
• Short-form video
• Reels
• YouTube Shorts
• AI avatars
• AI voiceovers
• Subtitles
• Video scripting
• Video repurposing

AI Audio

• Text-to-speech
• Voiceovers
• Podcast creation
• Audio editing

AI Design

• Canva AI
• Adobe Firefly
• AI presentation tools

Project

Create a Complete AI Content Campaign

Deliverables:

• 20 social posts
• 10 Reels
• 5 ad creatives
• 3 marketing videos
• 20 captions
• 30-day content calendar

MONTH 6 — Meta Ads & Google Ads

Module 8: Meta Advertising

Meta Ads

• Meta Ads ecosystem
• Ads Manager
• Business Manager
• Campaign structure
• Campaign
• Ad Set
• Ad

Campaign Objectives

• Awareness
• Traffic
• Engagement
• Leads
• Sales
• App promotion

Audience

• Demographics
• Interests
• Behaviors
• Custom audiences
• Lookalike audiences
• Retargeting

Conversion Tracking

• Meta Pixel
• Events
• Custom conversions
• Conversion tracking
• Conversion API concepts

Campaign Optimization

• CTR
• CPC
• CPM
• CPL
• CPA
• ROAS
• Conversion rate
• Frequency
• A/B testing

AI Meta Ads

• AI audience research
• AI ad copy
• AI hooks
• AI headlines
• AI creative ideas
• AI campaign analysis
• AI optimization

Module 9: Google Ads

Search Ads

• Google Ads fundamentals
• Account structure
• Campaign
• Ad group
• Keywords
• Match types
• Negative keywords
• Search intent
• Ad copy
• Headlines
• Descriptions
• Assets
• Bidding
• Budget
• Quality Score
• Ad Rank

Display Ads

• Display campaigns
• Placements
• Audience targeting
• Remarketing
• Display creatives

YouTube Ads

• YouTube campaigns
• Video ads
• Audience targeting
• Video strategy
• Campaign optimization

AI Google Ads

• AI keyword generation
• AI ad copy
• AI headlines
• AI descriptions
• AI campaign ideas
• AI performance analysis

Project

Create & Analyze a Complete Paid Advertising Campaign

MONTH 7 — Performance Marketing & Conversion Optimization

Module 10: Performance Marketing

Performance Marketing

• Growth marketing
• Lead generation
• Customer acquisition
• Sales funnel
• Conversion funnel
• Retargeting
• Remarketing

Important Metrics

• Impressions
• Reach
• CTR
• CPC
• CPM
• CPL
• CPA
• CAC
• Conversion rate
• ROAS
• ROI
• LTV
• Retention

Landing Page Optimization

• Landing page structure
• Hero section
• Benefits
• Features
• Social proof
• Testimonials
• CTA
• Forms
• Offers
• Conversion optimization

A/B Testing

• Headlines
• Images
• CTA
• Forms
• Landing pages
• Offers
• Audiences

CRO

• Conversion Rate Optimization
• Heatmaps
• User behavior
• Funnel analysis
• Drop-off analysis

AI Performance Marketing

• AI campaign analysis
• AI optimization suggestions
• AI customer segmentation
• AI funnel analysis
• AI campaign reporting

Project

Build a Complete Lead Generation Funnel

MONTH 8 — Analytics, Reporting & Marketing Intelligence

Module 11: Google Analytics 4

• GA4 fundamentals
• Property setup
• Data streams
• Events
• Conversions
• Audiences
• Reports
• Acquisition
• Engagement
• Retention
• Monetization

Google Search Console

• Search performance
• Queries
• Pages
• CTR
• Position
• Indexing
• Sitemap
• Technical issues

UTM Tracking

• UTM parameters
• Campaign tracking
• Source
• Medium
• Campaign
• Content
• Attribution

Looker Studio

• Dashboard creation
• Google Ads dashboard
• SEO dashboard
• Social media dashboard
• Lead dashboard
• Marketing performance dashboard

Excel for Marketing

• Data cleaning
• Formulas
• Pivot tables
• Charts
• Campaign analysis
• Marketing calculations

Power BI

• Import marketing data
• Data cleaning
• Data model
• KPIs
• Visualizations
• Marketing dashboard
• Sales dashboard
• ROAS dashboard

AI Analytics

• AI data analysis
• AI report generation
• AI insights
• AI anomaly detection concepts
• AI campaign recommendations

Project

Build a Complete Digital Marketing Intelligence Dashboard

MONTH 9 — Email, WhatsApp & Marketing Automation

Module 12: Email Marketing

Fundamentals

• Email marketing
• Email lists
• Lead magnets
• Newsletter
• Promotional emails
• Welcome emails
• Follow-up sequences
• Drip campaigns
• Segmentation
• Personalization

Email Analytics

• Open rate
• CTR
• Conversion
• Bounce rate
• Unsubscribe rate

AI Email Marketing

• AI email copy
• AI subject lines
• AI personalization
• AI segmentation
• AI email sequences
• AI A/B testing

Module 13: WhatsApp Marketing

• WhatsApp Business
• Business profile
• Catalog
• Broadcast
• Customer communication
• Lead generation
• WhatsApp funnel
• WhatsApp automation
• Campaign strategy

AI WhatsApp Marketing

• AI chatbot
• Automated responses
• Lead qualification
• FAQ automation
• AI customer support
• Personalized messages

Module 14: Marketing Automation

Automation Fundamentals

• Lead capture
• Lead qualification
• Lead nurturing
• Follow-up
• CRM
• Customer segmentation
• Automated campaigns

Tools

• n8n
• Zapier
• Make
• Google Sheets
• Gmail
• Forms
• CRM systems

Real Automation

Facebook Lead → Google Sheet → AI Qualification → CRM → WhatsApp → Email → Sales Team

Project

Build an End-to-End Lead Automation System

MONTH 10 — AI Marketing Agents + Freelancing + Capstone

Module 15: AI Chatbots

• AI chatbot fundamentals
• Website chatbot
• Customer support chatbot
• Lead generation chatbot
• FAQ chatbot
• AI knowledge base
• Conversation design
• Lead qualification

Module 16: AI Marketing Agents

Students learn how AI agents can support:

Research Agent

Research competitors, markets and audiences.

SEO Agent

Research keywords and generate SEO recommendations.

Content Agent

Create content strategies and content drafts.

Social Media Agent

Generate content calendars and campaign ideas.

Advertising Agent

Generate campaign concepts and analyze performance data.

Analytics Agent

Generate marketing reports and insights.

Lead Agent

Qualify and categorize leads.

Example Workflow

Research Agent

↓

Strategy Agent

↓

Content Agent

↓

SEO Agent

↓

Social Media Agent

↓

Advertising Agent

↓

Analytics Agent

Module 17: Personal Branding

• Personal branding fundamentals
• LinkedIn optimization
• Instagram branding
• Portfolio
• Personal website
• Content strategy
• Authority building
• Networking
• Professional communication

AI Personal Branding

• AI content strategy
• AI post generation
• AI content repurposing
• AI personal brand analysis
• AI content calendar

Module 18: Freelancing & Digital Marketing Agency

Freelancing

• Freelancing fundamentals
• Finding clients
• Upwork
• Fiverr
• LinkedIn
• Cold email
• Client outreach
• Proposal writing
• Client communication
• Pricing
• Retainer model

Agency

• Agency business model
• Service packages
• Client onboarding
• Proposal
• Contract
• Reporting
• Client retention
• Team management
• Automation

AI Freelancing

Students learn to offer:

• AI SEO
• AI content services
• AI social media
• AI advertising
• AI marketing automation
• AI chatbot services
• AI marketing consulting

FINAL CAPSTONE — MONTH 10

"Build & Grow a Real Business Online"

Each student chooses one real business.

Examples:

• Restaurant
• Gym
• Coaching institute
• E-commerce brand
• Clothing business
• Real-estate business
• Local service business
• Education business
• Startup

Phase 1 — Research

Market research

Competitor research

Audience research

Phase 2 — Strategy

Customer persona

USP

Positioning

Marketing funnel

Phase 3 — Website

WordPress website

Landing page

Lead form

Phase 4 — SEO

Keyword research

On-page SEO

Technical SEO

Content strategy

Phase 5 — Content

AI content strategy

Social media calendar

AI creatives

AI videos

Phase 6 — Social Media

Instagram

Facebook

LinkedIn

YouTube

Phase 7 — Advertising

Meta Ads

Google Ads

YouTube Ads

Phase 8 — Lead Generation

Landing page

Lead form

Conversion funnel

Phase 9 — Automation

Lead capture

AI qualification

CRM

WhatsApp

Email

Phase 10 — Analytics

GA4

Search Console

Looker Studio

Power BI

Phase 11 — AI

AI chatbot

AI marketing agent

AI reporting

Phase 12 — Presentation

Students present:

Business → Strategy → Website → SEO → Content → Ads → Leads → Automation → Analytics → Results

10-MONTH COURSE AT A GLANCE

MonthMajor AreaKey Outcome1Digital Marketing + AI FundamentalsMarketing Strategy2WordPress + WebsiteBusiness Website3SEO + AI SEOSEO Campaign4Social Media MarketingSocial Media Campaign5AI Content CreationAI Content Portfolio6Meta Ads + Google AdsPaid Ads Campaign7Performance Marketing + CROLead Generation Funnel8Analytics + Power BIMarketing Dashboard9Email + WhatsApp + AutomationAutomated Marketing Funnel10AI Agents + Freelancing + CapstoneComplete Marketing System

Final Student Skill Stack

By the end of 10 months, students will have exposure to:

Digital Marketing

→ SEO

→ Social Media

→ Content Marketing

→ Google Ads

→ Meta Ads

→ YouTube Marketing

→ Email Marketing

→ WhatsApp Marketing

AI Marketing

→ Prompt Engineering

→ AI Research

→ AI Copywriting

→ AI SEO

→ AI Image Generation

→ AI Video

→ AI Chatbots

→ AI Agents

Technology

→ WordPress

→ Google Analytics 4

→ Search Console

→ Looker Studio

→ Excel

→ Power BI

→ n8n

→ Zapier

→ CRM

Career

→ Portfolio

→ Personal Branding

→ Freelancing

→ Client Acquisition

→ Agency Setup

→ Interview Preparation