Month 1 – Product Management Foundations

Module 1: Introduction to Product Management

• Product vs Project vs Program
• Role of Product Manager
• PM Responsibilities
• Product Lifecycle
• Product Thinking
• Product Teams
• Product Success Metrics
• Product Mindset

Workshop

Product teardown of Amazon, Uber, Netflix

Module 2: Product Strategy & Vision

• Product Vision
• Mission Statement
• Product Strategy
• Product Positioning
• Value Proposition
• North Star Metric
• OKRs & KPIs
• Business Goals
• Competitive Advantage

Assignment

Create a Product Vision Document

Module 3: Market Research & Customer Discovery

• Market Research
• TAM, SAM, SOM
• SWOT Analysis
• PESTLE
• Porter's Five Forces
• Customer Personas
• User Journey Mapping
• Competitor Analysis

Project

Market Research Report

Module 4: Problem Discovery

• Customer Interviews
• Jobs To Be Done (JTBD)
• Pain Points
• Opportunity Mapping
• Assumption Mapping
• Problem Statements
• Hypothesis Building

Workshop

Customer Interview Simulation

Month 2 – Product Design & Execution

Module 5: Product Discovery Frameworks

• Design Thinking
• Double Diamond
• Lean Startup
• Lean Canvas
• Business Model Canvas
• Opportunity Solution Tree

Project

Startup Idea Validation

Module 6: Product Roadmap

• Themes
• Initiatives
• Epics
• Features
• Quarterly Planning
• Release Planning
• Product Backlog
• Prioritization

Tools

• Jira
• Trello
• ClickUp

Module 7: Product Documentation

• PRD
• BRD
• MRD
• FRD
• User Stories
• Acceptance Criteria
• DoR
• DoD
• Product Specs

Workshop

Write a Complete PRD

Module 8: Agile Product Management

• Agile Manifesto
• Scrum
• Kanban
• Sprint Planning
• Retrospective
• Daily Stand-up
• Product Backlog Management

Project

Run a Sprint Planning Session

Month 3 – UX, Analytics & Growth

Module 9: Product Design for PMs

• UX Principles
• UI Basics
• Information Architecture
• User Flows
• Wireframing
• Prototyping
• Accessibility

Tools

• Figma
• FigJam
• Miro

Module 10: Product Analytics

• AARRR Metrics
• HEART Framework
• Funnel Analysis
• Cohort Analysis
• Retention
• Churn
• CAC
• LTV

Tools

• Google Analytics
• Mixpanel
• Amplitude
• Power BI

Module 11: SQL for Product Managers

• SQL Basics
• SELECT
• WHERE
• GROUP BY
• JOIN
• Window Functions
• KPI Dashboards

Project

Product Dashboard

Module 12: Experimentation

• A/B Testing
• Multivariate Testing
• Feature Flags
• Canary Releases
• Experiment Design
• Statistical Significance

Workshop

Design an A/B Test

Month 4 – Technical Product Management

Module 13: APIs & Backend Fundamentals

• REST APIs
• GraphQL
• JSON
• Authentication
• API Testing
• Postman
• Swagger

Module 14: Software Architecture

• Monolithic
• Microservices
• Event Driven
• Scalability
• Load Balancing
• Caching
• High-Level Design

Module 15: Cloud & DevOps

• AWS Basics
• Azure
• GCP
• Docker
• Kubernetes
• CI/CD
• GitHub Actions

Module 16: AI Product Management – Part 1

• Artificial Intelligence Fundamentals
• Machine Learning Basics
• Large Language Models (LLMs)
• Prompt Engineering
• Embeddings
• Vector Databases
• RAG
• AI Product Strategy

Tools

• ChatGPT
• Gemini
• Claude
• LangChain

Month 5 – Advanced AI Product Leadership

Module 17: AI Product Management – Part 2

• AI Agents
• Multi-Agent Systems
• MCP (Model Context Protocol)
• AI Evaluation
• Responsible AI
• AI Governance
• AI Roadmaps

Module 18: Growth Product Management

• Growth Loops
• Product-Led Growth (PLG)
• Referral Systems
• Lifecycle Marketing
• User Activation
• Retention Strategies

Module 19: Product Marketing & GTM

• Go-To-Market Strategy
• Positioning
• Messaging
• Product Launch
• Pricing Strategy
• Sales Enablement

Module 20: Leadership & Stakeholder Management

• Executive Communication
• Stakeholder Mapping
• Negotiation
• Conflict Resolution
• Product Leadership
• Team Management

Workshop

Executive Product Review Presentation

Month 6 – Industry Specialization & Career Launch

Module 21: FinTech Product Management

• Payments
• UPI
• Credit Cards
• Core Banking
• Lending
• AML
• KYC
• Fraud Detection

Module 22: AI Product Case Studies

• ChatGPT
• Gemini
• Netflix
• Spotify
• Uber
• Airbnb
• Amazon
• PhonePe

Module 23: Capstone Project

Build an AI-powered Product from Idea to Launch.

Deliverables:

• Market Research
• User Personas
• Product Vision
• PRD
• Wireframes
• Roadmap
• Product Analytics Plan
• AI Architecture
• GTM Strategy
• Product Demo
• Investor Pitch Deck

Module 24: Career Launch & Placement

• Resume Building
• LinkedIn Optimization
• Product Portfolio
• Product Case Interviews
• Product Sense Interviews
• SQL Interview Preparation
• AI Product Manager Interview Questions
• Mock Interviews
• Salary Negotiation
• Placement Assistance

Tools Covered

Product Management

• Jira
• Confluence
• Notion
• Trello
• ClickUp
• Productboard
• Aha!

Design

• Figma
• FigJam
• Miro
• Whimsical

Analytics

• Google Analytics
• Mixpanel
• Amplitude
• Power BI
• Excel

Technical

• Postman
• Swagger
• Git
• GitHub
• Docker
• Kubernetes
• AWS
• Azure
• GCP

AI & GenAI

• ChatGPT
• Gemini
• Claude
• Cursor AI
• GitHub Copilot
• LangChain
• LlamaIndex
• Pinecone
• FAISS
• ChromaDB
• n8n
• Make

Real-World Projects

1. Product Teardown
2. Market Research Report
3. Customer Discovery Interview
4. Product Vision Document
5. Product Requirements Document (PRD)
6. Product Roadmap
7. UX Prototype in Figma
8. Product Analytics Dashboard
9. SQL Business Dashboard
10. A/B Testing Experiment
11. AI Product Strategy Document
12. AI Product Capstone Project

Certification Requirements

• 80% Attendance
• Weekly Assignments
• Monthly Assessments
• Live Product Reviews
• 12 Practical Projects
• Final AI Product Capstone
• Viva Presentation